Malcolm Gladwell uses a lot of examples in his book. Each chapter with a main example, and it gets more and more detailed as Gladwell goes on with his writing. He brings more examples that are related to the main one and he provides information about how the examples of certain tipping points and people work. He switches from 3rd person to 1st person, depending on the kind of example. The style is more fashioned to where Gladwell is talking to the reader through his writing .
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